The question is already popping up online. Who should play Barbie in the coming movie? Ana Faris? Dakota Fanning? Heather Graham?
That’s right. Variety says Universal Pictures has made a deal with Mattel to make a live-action Barbie movie, the first since the doll’s launch in 1959.
“Barbie is the most famous doll in history, a unique cultural icon in the world of brands,” Universal Pictures chairman Marc Shmuger told Variety. “So many representations of Barbie frequent pop culture, but never before has she been brought to life in a motion picture. We’re grateful to Mattel for entrusting us with this extraordinary opportunity.”
Mattel has been famously protective of Barbie’s image over the years and has pursued several lawsuits over its use.
There have been 16 direct-to-video, animated titles but never a live-action feature. In the past several years, Barbie has expanded her brand and kept up with the times by moving into online ventures such as Twitter, Facebook and a YouTube channel.
Asked why there had never before been a live action feature, Mattel Senior Vice President Richard Dickson told Variety the brand wasn’t ready for a movie before. Dickson is one of the films executive producers, along with Rob Hudnut, who is vice president of Entertainment for Barbie. The brand managers will, of course, be very much involved in determining how the doll is portrayed.
The next step, according to producer Laurence Mark (‘Julie & Julia’), is to start looking for writers and come up with a story. He said there is no shortage of plot possibilities, since Barbie has held more than 120 jobs over the years. These include art teacher, US Airforce jet pilot, UNICEF summit diplomat, lifeguard, astronaut, McDonald’s cashier and paleontologist.
No timetable has been set for production as of yet but that hasn’t stopped people from speculating about who will play the iconic doll, with ‘The House Bunny’ star Ana Faris coming out as seemingly the most popular choice.